Trippy

Trippy offers safe, affordable overnight parking spaces for roadtrippers looking to spend the night in their vehicles with amenities relevant to the road-bound vagabond.

 

ROLE
UI/UX, Research

TOOLS
Figma, Adobe Photoshop, Adobe Illustrator

 

LENGTH
3 Weeks

TYPE
Hospitality, Travel

Introduction

The Problem

Budget travelers commuting via camper vans have difficulty finding a safe, low cost place to park and spend the night outside of campsites. Parking lots are constantly lit, insecure, and often make it illegal to spend the night in your car.

The Opportunity

With the rise of autonomous vehicles, road-based travel is becoming safer and less physically demanding than every before. Autonomous vehicles will begin to phase out the need for a human driver all together, making road based travel more popular than every previously imaginable.

The Solution

Provide a safe low cost place for people traveling by car to park and spend the night offering accommodations relevant to road vehicle travelers. Create automated checkins, so all the travelers need to do is arrive. Simplified pricing structures, charging stations and price incentives for electric vehicles to promote sustainable travel.

Goals

Safe

With location services turned on, travelers will be able to see where the closest Trippy parking lot is for a safe night in, either for an overnight or long weekend stay.

Simple

Minimize the number of steps to allow for quicker and easier access to related content. An optimized booking process for last minute reservations let's travellers easily and spontaneously find a spot for the night.

Affordable

Spend the night, not your dollars. Break bread not the bank. Trippy uses a BYOB (Bring Your Own Bed) model to save travellers from having to pay for room stays while still offering budget friendly, hotel style amenities.

Competitive Analysis

The Dyrt

The Dyrt

Recreation.gov

Recreation.gov

Free Roam

Free Roam

Google Maps

Google Maps

The Dyrt

Strengths:
- Clear typographic hierarchy
- Comprehensive feature set
- User friendly UI given density of information

Weaknesses:
- UI may be overwhelming
- Elements are unaligned

Recreation.gov

Strengths:
- Well maintained content
- Very simple and easy to use
- Users can book camp sites directly

Weaknesses:
- Can be clunky/buggy at times
- Limited user resources
- Only promotes government land

Free Roam

Strengths:
- Easy navigation
- Trip planning features

Weaknesses:
- No trading, only analysis
- Lacking in visual design
- Community features are minimal

Google Maps

Strengths:
- Simple and easy to use
- Robust, generally bug free product
- Multi-destinations
- Native integration with Google search


Weaknesses:
- Limited map variants
- Not optimized for last minute overnight accomodations
- Community features are limited to reviews

 

Visual Design

Mood Board

 

Final Designs

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