Trippy
Trippy offers safe, affordable overnight parking spaces for roadtrippers looking to spend the night in their vehicles with amenities relevant to the road-bound vagabond.
ROLE
UI/UX, Research
TOOLS
Figma, Adobe Photoshop, Adobe Illustrator
LENGTH
3 Weeks
TYPE
Hospitality, Travel
Introduction
The Problem
Budget travelers commuting via camper vans have difficulty finding a safe, low cost place to park and spend the night outside of campsites. Parking lots are constantly lit, insecure, and often make it illegal to spend the night in your car.
The Opportunity
With the rise of autonomous vehicles, road-based travel is becoming safer and less physically demanding than every before. Autonomous vehicles will begin to phase out the need for a human driver all together, making road based travel more popular than every previously imaginable.
The Solution
Provide a safe low cost place for people traveling by car to park and spend the night offering accommodations relevant to road vehicle travelers. Create automated checkins, so all the travelers need to do is arrive. Simplified pricing structures, charging stations and price incentives for electric vehicles to promote sustainable travel.
Goals
Safe
With location services turned on, travelers will be able to see where the closest Trippy parking lot is for a safe night in, either for an overnight or long weekend stay.
Simple
Minimize the number of steps to allow for quicker and easier access to related content. An optimized booking process for last minute reservations let's travellers easily and spontaneously find a spot for the night.
Affordable
Spend the night, not your dollars. Break bread not the bank. Trippy uses a BYOB (Bring Your Own Bed) model to save travellers from having to pay for room stays while still offering budget friendly, hotel style amenities.
Competitive Analysis
The Dyrt
Recreation.gov
Free Roam
Google Maps
The Dyrt
Strengths:
- Clear typographic hierarchy
- Comprehensive feature set
- User friendly UI given density of information
Weaknesses:
- UI may be overwhelming
- Elements are unaligned
Recreation.gov
Strengths:
- Well maintained content
- Very simple and easy to use
- Users can book camp sites directly
Weaknesses:
- Can be clunky/buggy at times
- Limited user resources
- Only promotes government land
Free Roam
Strengths:
- Easy navigation
- Trip planning features
Weaknesses:
- No trading, only analysis
- Lacking in visual design
- Community features are minimal
Google Maps
Strengths:
- Simple and easy to use
- Robust, generally bug free product
- Multi-destinations
- Native integration with Google search
Weaknesses:
- Limited map variants
- Not optimized for last minute overnight accomodations
- Community features are limited to reviews
Visual Design
Mood Board
