Ombo
Create, track, support, progress, and get things done -- all in good company.
Ombo is paving the way to healthy, productive social media. Centered around goal tracking, you can now bring people along with you as you work towards fulfilling your potential. Set a goal, work towards it, and share your progress.
ROLE
UI/UX, Research
TOOLS
Figma, Adobe Photoshop
LENGTH
Ongoing
TYPE
Social Media, Productivity, Health
Introduction
The Problem
For most of the world, social media is a distraction that takes time away from productive activities we could be doing to better ourselves and others.
The Opportunity
With ever increasing transparency into the negative side effects of social media, the stage is set for a new social platform to steer attention to a more productive and fulfilling direction.
The Solution
Restructure social media to make goal creation, tracking, and achievement the focus of the platform to inspire others, celebrate progress, and get things done.

Goals
Productive
Turn social media into a tool for getting things done. Embed an appreciation hierarchy that incentivises not only goal creation and pursuit, but achievement as well.
Healthy
An inclusive platform, free of manipulative algorithms and ads. Create a way for anyone to begin generating revenue for themselves, regardless of followership. De-emphasize followership as a social statistic and promote productive behaviors.
Fun
Make working towards goals fun. By sharing progress with others your hard work won't go unnoticed, so you can celebrate small and big wins in good company. It's all about the journey!
Competitive Analysis
YouTube
TikTok
YouTube
Strengths:
- Engaging content
- Comprehensive feature set
- High bandwidth content medium
- User friendly UI
Weaknesses:
- Algorithms dominate content creation patterns
- Not structured to show periodical progression
- Static, single layer reactions (Like or Dislike)
- Intrusive advertising
Strengths:
- Pioneered photo sharing
- User friendly UI
- Business accounts and marketplace allow for users to monetize their content
Weaknesses:
- Owned by Meta, distrusted by public
- Not structured for content threads
- Engagement prioritizes appearance over substance
- Intrusive advertising
TikTok
Strengths:
- Easy navigation
- Very simple and easy to use
- Highly engaging
Weaknesses:
- Content is superficial and artificial
- Little control over content feed
- Becoming famous is top priority
Strengths:
- Fosters conversation
- Easy to create content, little technical skill required
- Easily spread information
Weaknesses:
- Text is still prioritized, low bandwidth content
- Full of emotional argumentation
- Content is weaponized and spread without any safeguard against false information
- Intrusive advertising
Visual Design
Mood Board
Onboarding Library
Main Style Library
Media Size and Limit Library
iOS Keyboard Library
Final Designs
Android and iOS Betas Releasing Summer 2022…