Ombo

Create, track, support, progress, and get things done -- all in good company.

Ombo is paving the way to healthy, productive social media. Centered around goal tracking, you can now bring people along with you as you work towards fulfilling your potential. Set a goal, work towards it, and share your progress.

ROLE
UI/UX, Research

TOOLS
Figma, Adobe Photoshop

LENGTH
Ongoing

TYPE
Social Media, Productivity, Health

Introduction

The Problem

For most of the world, social media is a distraction that takes time away from productive activities we could be doing to better ourselves and others.

The Opportunity

With ever increasing transparency into the negative side effects of social media, the stage is set for a new social platform to steer attention to a more productive and fulfilling direction.

The Solution

Restructure social media to make goal creation, tracking, and achievement the focus of the platform to inspire others, celebrate progress, and get things done.

Goals

Productive

Turn social media into a tool for getting things done. Embed an appreciation hierarchy that incentivises not only goal creation and pursuit, but achievement as well.

Healthy

An inclusive platform, free of manipulative algorithms and ads. Create a way for anyone to begin generating revenue for themselves, regardless of followership. De-emphasize followership as a social statistic and promote productive behaviors.

Fun

Make working towards goals fun. By sharing progress with others your hard work won't go unnoticed, so you can celebrate small and big wins in good company. It's all about the journey!

Competitive Analysis

YouTube

Strengths:
- Engaging content
- Comprehensive feature set
- High bandwidth content medium
- User friendly UI

Weaknesses:
- Algorithms dominate content creation patterns
- Not structured to show periodical progression
- Static, single layer reactions (Like or Dislike)
- Intrusive advertising

Instagram

Strengths:
- Pioneered photo sharing
- User friendly UI
- Business accounts and marketplace allow for users to monetize their content

Weaknesses:
- Owned by Meta, distrusted by public
- Not structured for content threads
- Engagement prioritizes appearance over substance
- Intrusive advertising

TikTok

Strengths:
- Easy navigation
- Very simple and easy to use
- Highly engaging

Weaknesses:
- Content is superficial and artificial
- Little control over content feed
- Becoming famous is top priority

Twitter

Strengths:
- Fosters conversation
- Easy to create content, little technical skill required
- Easily spread information

Weaknesses:
- Text is still prioritized, low bandwidth content
- Full of emotional argumentation
- Content is weaponized and spread without any safeguard against false information
- Intrusive advertising

Visual Design

Final Designs

Android and iOS Betas Releasing Summer 2022…

getombo.com